Social Media for Pharmaceutical Marketing

smi - social media - pharma

PRLog (Press Release) - May 27, 2013 - CAMDEN, U.K. -- According to Accenture Life Science's report the pharma industry plans to increase their use of digital interactions by 26 percent. The primary goal is to use a more direct-to-customer (DTC) approach for cost reductions. If social media is utilized correctly, it opens up many opportunities for a company to promote its brand and products, it can also be used as a tool to engage with the consumers. Daniel Ghinn has said that Sanofi's diabetes Twitter account has provided a sense of personality and sets the tone for personal engagement with individuals.

With the very latest industry case studies and tools for 2013, SMi's masterclass will provide an environment for collaborative problem-solving with industry peers; personal application with expert coaching; and hands-on access to new tools for pharmaceutical marketers.

Benefits of attending
• Learn social media techniques for market research
• Discover new social media marketing channels
• Engage healthcare professionals and patients through social media
• Solve issues related to patient feedback through social media pharmaceutical marketing

For more information, visit: www.smi-online.co.uk/ social-pharma15.asp
Contact Fateja Begum on +44 (0) 20 7827 6184 or fbegum@smi-online.co.uk

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About the host

Daniel has championed the use of emerging and digital channels by pharmaceutical companies for 18 years. As CEO of Creation Healthcare, the research and training consultancy he founded in 1998, he has advised health stakeholders around the world ranging from doctors to patient groups and from the world's largest pharmaceutical companies to the World Health Organisation. In 2013 Daniel spearheaded the launch of Creation Pinpoint, the world's first tool for analysing conversations taking place amongst healthcare professionals via public social media channels. His book 'Pathways to Engagement for Healthcare Organizations', is based on three years of research into the pioneers of new communication channels in healthcare.

Photo:
http://www.prlog.org/ 12144148/1

28 May, 2013

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Source: http://www.prlog.org/12144148-social-media-for-pharmaceutical-marketing.html
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